How To Sell On Amazon Handmade Us

How to Sell on Amazon Handmade US

Selling on Amazon Handmade US is a great way for artisans and crafters to reach a larger audience and increase their sales. If you are interested in selling your handmade items on Amazon, here are the steps you need to follow:


Create an Amazon Seller Account

The first step is to create a seller account on Amazon. You can do this by visiting the Amazon Seller Central website and clicking on the “Register now” button. Follow the instructions to set up your account and provide all the necessary information.


Apply to Sell on Amazon Handmade

Once you have a seller account, you need to apply to sell on Amazon Handmade. This is a separate application process where you need to provide information about your business, your products, and your production process. Amazon reviews each application to ensure that all sellers on Handmade meet their criteria.


Create Your Handmade Storefront

After your application is approved, you can create your Handmade storefront. This is where you will showcase your products and provide information about your brand and story. Make sure to include high-quality images and detailed descriptions to attract customers.


List Your Handmade Products

Once your storefront is set up, you can start listing your handmade products. Amazon provides a step-by-step guide on how to create product listings, including adding images, writing descriptions, and setting prices. Make sure to optimize your listings with relevant keywords to improve visibility.


Manage Your Inventory and Orders

As your products start selling, you need to manage your inventory and fulfill orders. Amazon provides tools and resources to help you track your inventory levels and handle shipping and customer service. It’s important to stay organized and responsive to ensure a positive customer experience.


Promote Your Handmade Products

To increase your sales on Amazon Handmade, you can also promote your products through various marketing strategies. This can include running sponsored ads, participating in Amazon promotions, and leveraging social media and other online platforms to drive traffic to your storefront.

Selling on Amazon Handmade can be a rewarding experience for artisans and crafters. By following these steps and putting in the effort to create high-quality listings and provide excellent customer service, you can successfully sell your handmade items on Amazon and reach a wider audience.

Is it hard to get accepted on Amazon Handmade?

Getting accepted on Amazon Handmade can be a competitive process, but it is not necessarily difficult. Amazon Handmade is a platform that is dedicated to selling unique, handcrafted products. To be accepted, sellers need to meet certain criteria and go through a review process to ensure that their products align with the platform’s standards.

Some of the requirements to sell on Amazon Handmade include:

  • Products must be made entirely by hand, hand-altered, or hand-assembled (no mass-produced items).
  • Sellers must have a professional seller account on Amazon.
  • Sellers must provide detailed information about their production process and materials used.
  • Images of the products must be high-quality and showcase the craftsmanship.

While meeting these requirements is important, it is also essential to have a unique and high-quality product that stands out among the competition. The review process can take some time, but if a seller’s products meet the criteria and are deemed suitable for Amazon Handmade, they have a good chance of being accepted.

Does Amazon Handmade require a white background?

No, Amazon Handmade does not specifically require a white background for product images. However, it is recommended to have a clean and professional-looking background that allows the product to stand out. A white background is often used because it provides a neutral and uncluttered backdrop that highlights the details of the product.

When creating product images for Amazon Handmade, it is important to follow their guidelines for image quality and size. The images should be well-lit, properly focused, and showcase the product from different angles. The goal is to provide potential customers with a clear and accurate representation of the product.

While a white background is not mandatory, it is a popular choice among sellers because it creates a consistent and cohesive look across the platform. Ultimately, the choice of background depends on the seller’s branding and the aesthetic they want to achieve for their products.

Is Amazon Handmade worth it in 2023?

Whether Amazon Handmade is worth it in 2023 depends on various factors, including the individual seller’s business goals, target market, and competition. Amazon Handmade offers several advantages for artisans and crafters looking to sell their products online.

Some of the benefits of selling on Amazon Handmade include:

  • Access to a large customer base: Amazon has a massive customer base, which can significantly increase the visibility and reach of handmade products.
  • Trust and credibility: Amazon is a trusted and well-established platform, which can help build trust with potential customers.
  • Fulfillment by Amazon (FBA) option: Sellers can take advantage of Amazon’s fulfillment services, allowing them to store, pack, and ship their products, which can save time and effort.
  • Marketing and advertising opportunities: Amazon provides various marketing and advertising tools to help sellers promote their products and reach a wider audience.

However, it is important to consider the competition on Amazon Handmade and the fees associated with selling on the platform. Sellers should also evaluate their own capacity to meet the demands of selling on a large marketplace like Amazon.

Ultimately, sellers should carefully assess their business needs and goals, research the market, and consider the pros and cons before deciding if Amazon Handmade is worth it for them in 2023.

Do you need a tax ID to sell on Amazon?

Yes, sellers are required to have a tax ID (also known as an Employer Identification Number or EIN) to sell on Amazon. A tax ID is a unique identifier issued by the Internal Revenue Service (IRS) to businesses for tax purposes.

When registering as a seller on Amazon, individuals and businesses are asked to provide their tax ID. This information is used to verify the seller’s identity and tax obligations. It is important for sellers to accurately provide their tax ID to comply with tax laws and regulations.

Having a tax ID is necessary because Amazon is required to report sales information to the IRS. Sellers are responsible for reporting their income and paying any applicable taxes on their earnings from selling on Amazon.

If a seller is an individual and does not have a tax ID, they can obtain one by applying for an EIN through the IRS website. The process is relatively straightforward and can be done online.

Can I sell on Amazon without a business license?

Yes, it is possible to sell on Amazon without a business license. Amazon allows individuals to sell products as individual sellers without the need for a formal business entity or license.

Individual sellers on Amazon can create a seller account and start selling products without the same level of legal requirements and obligations as businesses. However, it is important to note that individuals are still responsible for complying with applicable laws and regulations, including tax obligations.

While a business license may not be required to sell on Amazon as an individual, sellers should still consider the legal and financial implications of their activities. It is recommended to consult with a tax professional or legal advisor to ensure compliance with local laws and regulations.

On the other hand, if a seller wants to operate as a business entity, such as a limited liability company (LLC) or a corporation, they may need to obtain the necessary licenses and permits depending on their location and the nature of their business.

How much does it cost to be an Amazon seller?

The cost of being an Amazon seller can vary depending on the type of selling plan you choose. Amazon offers two main selling plans: the Individual Plan and the Professional Plan.

The Individual Plan is suitable for sellers who plan to sell fewer than 40 items per month. There is no monthly subscription fee for this plan, but you are charged a per-item fee of $0.99 for each item sold.

The Professional Plan is designed for sellers who plan to sell more than 40 items per month. It requires a monthly subscription fee of $39.99. However, this plan does not charge a per-item fee, so it can be more cost-effective for sellers with a higher volume of sales.

In addition to these fees, Amazon also charges referral fees, which are a percentage of the item’s sale price. The referral fee varies depending on the category of the item being sold.

Does Amazon Handmade collect sales tax?

Yes, Amazon Handmade does collect sales tax on behalf of sellers. Amazon is required to collect sales tax in states where it has a physical presence, known as nexus. This means that if your products are stored in an Amazon fulfillment center in a state with sales tax, Amazon will collect and remit the sales tax on your behalf.

However, if you are a seller on Amazon Handmade and you have a physical presence in a state where Amazon does not have nexus, you may be responsible for collecting and remitting sales tax yourself. It is important to consult with a tax professional or research the specific sales tax laws in your state to ensure compliance.

Do you need permission to sell on Amazon?

Yes, you need permission to sell on Amazon. In order to become a seller on Amazon, you must create a seller account and go through a verification process. This process includes providing information about your business, such as your business name, address, and contact information.

Once your account is set up, you will need to choose a selling plan and provide additional information, such as your bank account details for receiving payments. Amazon may also require additional verification steps, such as providing a utility bill or business license to confirm your identity and legitimacy as a seller.

It is important to note that certain categories on Amazon, such as restricted categories like jewelry or automotive, may require additional approval or documentation before you can start selling in those categories.

What are the benefits of selling on Amazon Handmade?

There are several benefits to selling on Amazon Handmade:

1. Access to a large customer base: Amazon has a vast customer base, which can help you reach a wider audience and increase your sales potential.

2. Brand exposure: Selling on Amazon Handmade can help increase brand exposure and visibility for your handmade products.

3. Fulfillment services: Amazon offers fulfillment services through its FBA (Fulfillment by Amazon) program, which can help streamline your operations and provide fast and reliable shipping for your customers.

4. Customer trust: Amazon is a trusted and well-known marketplace, which can help build trust with customers and increase the likelihood of making sales.

5. Marketing and advertising opportunities: Amazon provides various marketing and advertising tools to help sellers promote their products and increase their visibility on the platform.

Do Amazon Handmade items show up in regular Amazon search?

No, Amazon Handmade items do not show up in regular Amazon search results. Amazon Handmade has its own separate category and search functionality within the Amazon website. This allows customers specifically looking for handmade products to easily find and purchase them.

However, Amazon Handmade items can still benefit from the overall traffic and customer base of Amazon. When customers search for specific handmade products or browse through the Handmade category, your items have the opportunity to appear in those search results and be discovered by potential buyers.


Being an Amazon seller comes with costs such as subscription fees and referral fees. Amazon Handmade does collect sales tax on behalf of sellers, but sellers may be responsible for sales tax in certain situations. Permission is required to sell on Amazon, and additional approval may be needed for certain categories. Selling on Amazon Handmade offers benefits such as access to a large customer base, brand exposure, fulfillment services, customer trust, and marketing opportunities. Amazon Handmade items have their own separate category and search functionality within the Amazon website.

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