How To Sell Handmade Products On Amazon India

How to Sell Handmade Products on Amazon India

If you are a craftsperson or artist looking to sell your handmade products in India, Amazon provides a great platform to reach a wide customer base. Here are the steps you can follow to sell your handmade products on Amazon India:

Can I Sell Handmade Items on Amazon?

Yes, Amazon has a dedicated section called “Handmade” where artisans and crafters can sell their handmade products. This section is specifically designed for unique, handcrafted items and allows sellers to showcase their creativity and craftsmanship.

Can I Sell My Own Products on Amazon India?

Absolutely! Amazon India provides a platform for individuals and businesses to sell their own products. Whether you have handmade items, manufactured goods, or even digital products, you can create a seller account on Amazon India and start selling.

How Can I Sell My Homemade Products Legally in India?

To sell homemade products legally in India, you need to follow certain guidelines and regulations. Here are a few steps you can take:

  1. Register your business: Depending on the scale of your operations, you may need to register your business as a sole proprietorship, partnership, or private limited company.
  2. Obtain necessary licenses and permits: Check with your local authorities to understand if you need any specific licenses or permits to sell your homemade products. This may vary depending on the nature of your products and the location of your business.
  3. Ensure product compliance: Make sure your homemade products meet the necessary quality and safety standards set by relevant authorities. This may include obtaining certifications or testing your products in approved laboratories.
  4. Label your products correctly: Ensure that your products are properly labeled with all the necessary information such as ingredients, manufacturing date, expiry date (if applicable), and any other relevant details.
  5. Price your products competitively: Conduct market research to understand the pricing of similar products in the market and set your prices accordingly. Consider factors such as material costs, labor, and overheads while determining the price.
  6. Market your products: Utilize various marketing channels such as social media, online marketplaces, and your own website to promote and sell your homemade products. Amazon India can be a great platform to reach a wider audience.

By following these steps and complying with the legal requirements, you can sell your homemade products legally in India and leverage platforms like Amazon to expand your customer base and boost your sales.

Is Amazon Handmade profitable?

Amazon Handmade can be a profitable platform for artisans and crafters to sell their handmade products. With a large customer base and the convenience of online shopping, Amazon Handmade provides an opportunity for sellers to reach a wider audience and increase their sales. However, like any business venture, success on Amazon Handmade requires careful planning, marketing, and product differentiation.

To make your Amazon Handmade store profitable, it is important to invest time and effort in creating high-quality products that stand out from the competition. This can include unique designs, attention to detail, and using high-quality materials. Additionally, effective marketing strategies such as optimizing product listings, utilizing social media, and offering promotions can help attract customers and increase sales.

It is also important to consider the fees associated with selling on Amazon Handmade. Amazon charges a referral fee for each item sold, which can range from 6% to 20% depending on the category. Sellers should factor in these fees when pricing their products to ensure they are still making a profit.

Do you need an LLC to sell on Amazon Handmade?

While having a Limited Liability Company (LLC) is not a requirement to sell on Amazon Handmade, it is recommended for several reasons. An LLC provides legal protection by separating personal and business assets, which can be beneficial in case of any legal issues or liabilities that may arise from selling products.

Having an LLC also adds a level of professionalism and credibility to your business. It shows customers that you are serious about your craft and are operating as a legitimate business entity. This can help build trust and attract more customers.

Additionally, having an LLC can offer tax benefits and make it easier to manage your finances. It allows for easier bookkeeping and tax reporting, and may provide opportunities for deductions and credits that are not available to individuals.

While it is possible to sell on Amazon Handmade as an individual, forming an LLC can provide added protection and benefits for your business.

How much commission does Amazon Handmade take?

Amazon Handmade charges a referral fee for each item sold on the platform. The referral fee varies depending on the category of the product being sold. Here are the current referral fee rates for Amazon Handmade:

  • 6% for Jewelry
  • 15% for Handbags and Accessories
  • 15% for Home products
  • 15% for Beauty and Personal Care products
  • 15% for Stationery and Party Supplies
  • 15% for Kitchen and Dining products
  • 15% for Baby products
  • 15% for Pet Supplies
  • 15% for Toys and Games
  • 15% for Sports and Outdoors products
  • 15% for Health and Household products
  • 15% for Electronics
  • 20% for all other categories

It is important for sellers to factor in these referral fees when pricing their products to ensure they are still making a profit. Additionally, sellers should also consider other fees such as the monthly subscription fee for Amazon Handmade and any additional fees for optional services or programs.

Can I sell from India to Amazon USA?

Yes, it is possible to sell products from India on Amazon USA. Amazon has a program called Amazon Global Selling, which allows sellers from various countries, including India, to sell their products on Amazon marketplaces around the world, including the USA.

To sell on Amazon USA from India, sellers need to create an Amazon Seller Central account, provide the necessary information and documents, and list their products on the Amazon marketplace. Sellers can choose to fulfill orders themselves or use Amazon’s fulfillment services such as FBA (Fulfillment by Amazon) to store, pack, and ship their products to customers in the USA.

However, it is important to note that there may be certain restrictions and requirements for selling certain types of products in the USA. Sellers should familiarize themselves with the rules and regulations of the specific marketplace they wish to sell on and ensure compliance with any applicable laws and regulations.

What sells most on Amazon India?

Amazon India offers a wide range of products, and the top-selling categories can vary over time. However, some of the consistently popular categories on Amazon India include:

  • Electronics: This category includes smartphones, laptops, televisions, and other electronic gadgets.
  • Home and Kitchen: Products such as kitchen appliances, home decor, and furniture are popular among Indian customers.
  • Apparel and Accessories: Clothing, shoes, and fashion accessories are in high demand on Amazon India.
  • Beauty and Personal Care: Cosmetics, skincare products, and grooming essentials are popular among Indian consumers.
  • Books: Both physical books and e-books are popular on Amazon India, with a wide range of genres and languages available.
  • Health and Fitness: Products related to health, fitness, and wellness, such as fitness equipment and supplements, are in demand.
  • Toys and Games: Children’s toys, board games, and video games are popular categories on Amazon India.

It is important for sellers to research and understand the market demand and competition in their chosen category before selling on Amazon India. By offering unique and high-quality products, sellers can increase their chances of success in the Indian marketplace.

Is Amazon FBA worth it in India?

Amazon FBA (Fulfillment by Amazon) can be a worthwhile option for sellers in India. By using FBA, sellers can benefit from Amazon’s extensive fulfillment network, which includes storage, packaging, and shipping services. This allows sellers to focus on other aspects of their business, such as product sourcing and marketing.

One of the main advantages of using Amazon FBA in India is the ability to reach a wider customer base. With FBA, sellers can offer their products to Amazon Prime members, who enjoy benefits such as free and fast shipping. This can significantly increase sales and visibility for sellers.

Additionally, Amazon FBA provides a reliable and efficient fulfillment process. Sellers can take advantage of Amazon’s expertise in logistics and customer service, ensuring that their products are delivered in a timely manner and that any customer inquiries or issues are handled professionally.

However, it is important to consider the costs associated with Amazon FBA. Sellers will need to pay fees for storage, packaging, and shipping, as well as other additional services. It is crucial to carefully calculate these costs and factor them into the overall profitability of your products.

Ultimately, whether Amazon FBA is worth it in India will depend on your specific business needs and goals. It is recommended to conduct thorough research and analysis to determine if the benefits outweigh the costs for your particular products and target market.

Is it hard to get accepted on Amazon Handmade?

Getting accepted on Amazon Handmade can be a competitive process, but it is not necessarily difficult if you meet the eligibility criteria and provide the required documentation. Amazon Handmade is a platform specifically designed for artisans and makers to sell their unique, handcrafted products.

To apply for Amazon Handmade, you need to have a professional selling account on Amazon and meet the following requirements:

1. Your products must be handmade, hand-altered, or hand-assembled by you or your employees.
2. Your products must fall into one of the eligible categories, such as jewelry, home decor, or clothing.
3. You need to provide detailed information about your production process and materials used.
4. You must have professional-quality product images that meet Amazon’s guidelines.

Once you have gathered all the necessary information and documentation, you can submit your application for review. Amazon Handmade has a team that evaluates each application to ensure that the products meet the handmade criteria and maintain the overall quality of the marketplace.

While the acceptance process may take some time, it is important to be patient and provide accurate and detailed information about your products. By demonstrating your craftsmanship and uniqueness, you increase your chances of being accepted on Amazon Handmade.

Does Amazon Handmade collect sales tax?

Yes, Amazon Handmade collects sales tax on behalf of sellers in states where it is required. Sales tax regulations vary by state, and Amazon Handmade automatically calculates and collects the applicable sales tax based on the buyer’s location.

As a seller on Amazon Handmade, you are responsible for ensuring that your products are correctly categorized and that the appropriate sales tax rates are applied. Amazon Handmade provides tools and resources to help sellers understand and comply with sales tax requirements.

It is important to note that sales tax collection and remittance can be complex, especially when selling across multiple states. It is recommended to consult with a tax professional or utilize tax automation software to ensure compliance with sales tax regulations.

Does Amazon Handmade require a white background?

Yes, Amazon Handmade requires product images to have a white background. This is to maintain a consistent and professional look across the marketplace. A white background helps to highlight the product and eliminates distractions, allowing customers to focus on the details and quality of the handmade items.

Amazon Handmade has specific image guidelines that sellers must adhere to. These guidelines include requirements for image size, resolution, and background color. Failure to meet these guidelines may result in your product images being rejected or your account being suspended.

To ensure compliance with Amazon Handmade’s image guidelines, it is recommended to use professional photography equipment and editing software. This will help you capture high-quality images with a white background that meet the marketplace’s standards.

Do you need permission to sell on Amazon?

Yes, you need permission to sell on Amazon. Amazon has a strict vetting process to ensure the quality and authenticity of products sold on its platform. The specific permission requirements may vary depending on the type of products you intend to sell.

To start selling on Amazon, you need to create a seller account and provide basic information about your business. However, certain categories, such as restricted brands, require additional approval. This is to protect intellectual property rights and prevent the sale of counterfeit or unauthorized products.

To obtain permission to sell in restricted categories, you may need to provide invoices, product samples, or other documentation to demonstrate your authorization to sell those products. Amazon reviews these documents to verify the legitimacy of your business and the products you intend to sell.

It is important to note that selling without proper permission or selling prohibited items can result in account suspension or termination. Therefore, it is crucial to thoroughly understand Amazon’s policies and guidelines before listing your products for sale.


In conclusion, Amazon FBA can be worth it in India for sellers looking to expand their reach and streamline their fulfillment process. While getting accepted on Amazon Handmade may require meeting specific criteria and providing detailed information about your handmade products, it is not necessarily difficult. Amazon Handmade does collect sales tax on behalf of sellers in applicable states, and product images are required to have a white background. Finally, permission is required to sell on Amazon, especially for restricted categories. It is crucial to understand and comply with Amazon’s policies and guidelines to ensure a successful selling experience.

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