How To Sell Amazon Handmade

How to Sell Amazon Handmade

Amazon Handmade is a platform provided by Amazon that allows artisans and craftsmen to sell their handmade products to a large customer base. If you are interested in selling your handmade items on Amazon, here are the steps you can follow:

  1. Create an Amazon Handmade seller account: Start by creating a seller account on Amazon Handmade. You will need to provide information about your business, including your business name, address, and contact details.
  2. Choose your product category: Amazon Handmade offers various product categories such as jewelry, home decor, clothing, and more. Select the category that best fits your handmade items.
  3. Create product listings: Once you have chosen your product category, you can start creating product listings for your handmade items. Include high-quality photos, detailed descriptions, and accurate pricing information.
  4. Set up shipping options: Decide on your shipping options and rates. You can choose to fulfill orders yourself or use Amazon’s fulfillment services.
  5. Promote your products: To increase your sales on Amazon Handmade, it is important to promote your products. Utilize social media, email marketing, and other online marketing strategies to reach a wider audience.
  6. Provide excellent customer service: Customer satisfaction is crucial for success on Amazon Handmade. Respond promptly to customer inquiries, address any issues or concerns, and strive to provide a positive buying experience.
  7. Manage your inventory: Keep track of your inventory levels and ensure that you have enough stock to fulfill orders in a timely manner. Consider using inventory management tools to streamline this process.
  8. Monitor and optimize your listings: Regularly monitor your product listings and make necessary optimizations. This can include updating product photos, adjusting pricing, or refining product descriptions.

Can I Sell Handmade Items on Amazon?

Yes, you can sell handmade items on Amazon through their dedicated platform called Amazon Handmade. This platform is specifically designed for artisans and craftsmen to showcase and sell their handmade products to a wide customer base. By selling on Amazon Handmade, you can tap into Amazon’s vast customer reach and benefit from their robust infrastructure and logistics capabilities.

Is Amazon Handmade Profitable?

Whether Amazon Handmade is profitable for you as a seller depends on various factors such as the demand for your handmade products, your pricing strategy, and your ability to effectively market and promote your items. While Amazon Handmade provides access to a large customer base, it also comes with competition from other sellers. To increase your chances of profitability, it is important to offer unique and high-quality handmade products, price them competitively, and invest in marketing efforts to stand out from the competition.

Do You Need an LLC to Sell on Amazon Handmade?

Having a Limited Liability Company (LLC) is not a requirement to sell on Amazon Handmade. You can sell as an individual seller without an LLC. However, having an LLC can provide certain benefits and protections, such as separating your personal and business assets, limiting personal liability, and potentially offering tax advantages. It is recommended to consult with a legal professional or accountant to determine the best business structure for your specific situation.

What percentage does Amazon Handmade take?

Amazon Handmade charges a referral fee of 15% on each item sold. This fee is calculated based on the total sales price, including the item price, shipping charges, and gift wrap charges. Additionally, there may be other selling fees, such as a monthly subscription fee or fulfillment fees if you choose to use Amazon’s fulfillment services.

Is it hard to get accepted on Amazon Handmade?

Getting accepted on Amazon Handmade can be a competitive process, as the platform aims to maintain a high standard of quality and craftsmanship. To apply, you need to meet certain criteria, including offering products that are handmade, hand-altered, or hand-assembled. You also need to provide detailed information about your production process and submit photos of your products for review.

While it may take some time and effort to get accepted, it is not impossible. It is important to showcase the uniqueness and quality of your products, provide accurate and detailed information, and ensure that your photos are of high quality.

Does Amazon Handmade require a white background?

Amazon Handmade does not specifically require a white background for product photos. However, it is recommended to use a clean and neutral background that allows your products to stand out and be easily visible. A white background is often preferred as it creates a professional and consistent look across different product listings.

When photographing your products, it is important to ensure good lighting, clear focus, and accurate representation of colors. The main focus should be on showcasing the product itself, so avoid any distracting elements in the background.

Is Amazon Handmade worth it 2023?

Whether Amazon Handmade is worth it in 2023 depends on various factors, including the nature of your business, target market, and competition. Amazon Handmade offers a large customer base and the potential for increased visibility and sales. It also provides access to Amazon’s fulfillment services, which can streamline order processing and shipping.

However, there are also considerations to keep in mind. The 15% referral fee and other selling fees can eat into your profits, especially for lower-priced items. Competition on the platform can be fierce, and standing out among thousands of other sellers can be a challenge. Additionally, some artisans prefer to maintain a more personal and independent approach to selling their handmade products.

Ultimately, it is important to evaluate your own business goals, resources, and preferences before deciding if Amazon Handmade is worth it for you in 2023. Consider researching and analyzing the platform, understanding the costs and benefits, and weighing them against your specific circumstances.

Does Amazon Handmade collect sales tax?

Yes, Amazon Handmade does collect sales tax. As a seller on Amazon Handmade, you are responsible for determining and collecting sales tax on your sales. Amazon provides tools and resources to help you manage your sales tax obligations, including the option to use Amazon’s Tax Calculation Service to calculate and collect sales tax on your behalf.

How long does the Amazon Handmade approval take?

The approval process for selling on Amazon Handmade can vary in length. After submitting your application, it typically takes a few business days for Amazon to review and approve your account. However, the exact timing can depend on various factors, such as the volume of applications being processed at the time. It is recommended to ensure that you have provided all the necessary information and meet the eligibility requirements to expedite the approval process.

Do you need permission to sell on Amazon?

Yes, you need permission to sell on Amazon. To sell on Amazon, you must create a seller account and go through the approval process. This process involves providing information about your business, including your contact details, product information, and payment information. Amazon reviews this information to ensure that you meet their selling policies and guidelines. Once approved, you can start listing and selling your products on Amazon.

What are the benefits of selling on Amazon Handmade?

Selling on Amazon Handmade offers several benefits for artisans and handmade sellers. Some of the key benefits include:

1. Access to a large customer base: Amazon has a vast customer base, which provides artisans with the opportunity to reach a wider audience and increase their sales potential.

2. Brand exposure: Selling on Amazon Handmade allows artisans to showcase their unique products and craftsmanship to a global audience, helping to build brand awareness and recognition.

3. Fulfillment by Amazon (FBA) option: Artisans can choose to use Amazon’s FBA service, which handles storage, packaging, and shipping of their products. This can save time and effort for sellers, allowing them to focus on creating and growing their business.

4. Marketing and advertising support: Amazon provides various marketing and advertising tools to help sellers promote their handmade products and increase visibility.

5. Trust and credibility: Selling on Amazon Handmade allows artisans to leverage the trust and credibility associated with the Amazon brand, which can help attract customers and build trust in their products.

Do Amazon Handmade items show up in regular Amazon search?

Yes, Amazon Handmade items show up in regular Amazon search results. When customers search for products on Amazon, handmade items that match their search criteria will be included in the search results alongside other products. This provides artisans with increased visibility and the opportunity to reach a wider customer base.


Selling on Amazon Handmade offers artisans and handmade sellers the opportunity to reach a large customer base, increase brand exposure, and benefit from Amazon’s marketing and advertising support. Amazon Handmade collects sales tax, and the approval process typically takes a few business days. Amazon Handmade items also show up in regular Amazon search results, providing increased visibility for artisans.

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