How Do You Sell On Amazon Handmade

How do you sell on Amazon Handmade?

To sell on Amazon Handmade, you need to follow these steps:

  1. Create an Amazon seller account: If you don’t already have an Amazon seller account, you will need to create one. This can be done by visiting the Amazon Seller Central website and following the registration process.
  2. Apply for Amazon Handmade: Once you have a seller account, you can apply to sell on Amazon Handmade. Visit the Amazon Handmade website and click on the “Apply Now” button. You will need to provide information about your business, including details about your products and production methods.
  3. Wait for approval: After submitting your application, Amazon will review it to ensure that your products meet their handmade criteria. This process can take several weeks, so be patient.
  4. Create your Handmade profile: Once approved, you can create your Handmade profile. This includes adding information about your business, uploading product photos, and writing product descriptions.
  5. List your products: After setting up your profile, you can start listing your handmade products on Amazon. Provide accurate product details, including pricing, inventory, and shipping information.
  6. Manage your orders: When customers place orders for your handmade products, you will receive notifications through your seller account. You will be responsible for packaging and shipping the items to the customers.
  7. Provide excellent customer service: To succeed on Amazon Handmade, it’s important to provide excellent customer service. Respond to customer inquiries promptly, address any issues or concerns, and strive to maintain a high level of customer satisfaction.

Can I sell handmade items on Amazon?

Yes, you can sell handmade items on Amazon through their dedicated platform called Amazon Handmade. Amazon Handmade is a marketplace specifically designed for artisans to sell their unique, handcrafted products. It offers a wide range of categories, including jewelry, home decor, clothing, accessories, and more.

How much does it cost to sell handmade on Amazon?

The cost to sell handmade items on Amazon includes various fees and charges. Here are some of the key costs involved:

  • Referral fees: Amazon charges a referral fee for each item sold. The fee is a percentage of the item’s total price, including shipping costs. The percentage varies depending on the category of the product.
  • Monthly subscription fee: Amazon Handmade has a monthly subscription fee of $39.99. This fee allows you to list an unlimited number of products on the platform.
  • Shipping fees: You will be responsible for shipping the items to customers. The cost of shipping will depend on the size, weight, and destination of the package.

It’s important to carefully consider these costs and factor them into your pricing strategy to ensure you can make a profit while selling on Amazon Handmade.

Is it hard to get accepted on Amazon Handmade?

Getting accepted on Amazon Handmade can be a competitive process, as Amazon has certain criteria that artisans must meet. However, if you meet the requirements and can demonstrate that your products are genuinely handmade, you have a good chance of being accepted.

Here are some key factors that Amazon considers when reviewing applications:

  • Products must be made entirely by hand, hand-altered, or hand-assembled (not mass-produced).
  • Artisans must have an active business and be able to provide documentation, such as photos or videos, showing their production process.
  • Products must fit into one of the eligible categories, such as jewelry, home decor, clothing, accessories, and more.
  • Artisans must have a professional business presence, including a website or social media presence.

By ensuring that you meet these criteria and providing clear and compelling information about your handmade products, you can increase your chances of getting accepted on Amazon Handmade.

Do you need an LLC to sell on Amazon handmade?

If you want to sell on Amazon Handmade, you do not necessarily need to have an LLC (Limited Liability Company). Amazon Handmade allows individual sellers to list and sell their handmade products without the need for a formal business entity. However, having an LLC can provide certain benefits and protections.

Having an LLC can help separate your personal assets from your business assets, which can be useful in case of any legal issues or liabilities. It can also provide a more professional image to customers and suppliers. Additionally, having an LLC may make it easier to open a business bank account and obtain business insurance.

While having an LLC is not a requirement to sell on Amazon Handmade, it is recommended to consult with a legal professional or accountant to understand the specific legal and tax implications for your business.

Does Amazon Handmade require a white background?

Yes, Amazon Handmade requires product images to have a white background. This is to ensure a consistent and professional look across all product listings on the platform. A white background helps highlight the product and makes it stand out to potential customers.

Amazon Handmade has specific image guidelines that sellers need to follow. These guidelines include using a pure white background, avoiding watermarks or logos on the images, and ensuring that the product takes up at least 85% of the image frame. Adhering to these guidelines can help improve the visibility and appeal of your products on Amazon Handmade.

Which is better to sell on Amazon or Etsy?

Deciding whether to sell on Amazon or Etsy depends on various factors and your specific business goals. Both platforms have their own advantages and considerations.

Amazon is a larger and more established marketplace with a massive customer base. Selling on Amazon can provide access to a wider audience and potentially higher sales volume. However, competition can be intense, and fees may be higher compared to Etsy. Amazon also has stricter policies and guidelines that sellers need to adhere to.

Etsy, on the other hand, is known for its focus on handmade, vintage, and unique products. It has a more niche and community-oriented marketplace, which can be advantageous for sellers who specialize in handmade items. Etsy also offers more customization options for your shop and has lower fees compared to Amazon. However, the customer base on Etsy may be smaller than Amazon.

In the end, the choice between Amazon and Etsy depends on your target market, the nature of your products, your marketing strategy, and your overall business objectives. Some sellers may choose to sell on both platforms to maximize their reach and sales potential.

Do I have to pay tax if I sell handmade items?

Yes, if you sell handmade items, you are generally required to pay taxes on your earnings. The specific tax obligations can vary depending on your location and the laws of your country or state.

In the United States, for example, sellers are generally required to report their business income on their personal tax returns. Depending on the amount of income and other factors, you may need to register for a sales tax permit and collect sales tax from customers in certain states. It is important to consult with a tax professional or accountant to understand your specific tax obligations and ensure compliance with the applicable tax laws.

Keeping accurate records of your sales and expenses is crucial for tax purposes. This includes tracking your sales, keeping receipts for materials and supplies, and documenting any business-related expenses.

What homemade item sells the most?

There are various homemade items that have proven to be popular and sell well. However, the success of a homemade item can depend on factors such as market demand, trends, and the uniqueness or quality of the product. Here are some homemade items that tend to sell well:

  1. Candles: Handmade candles, especially those with unique scents or designs, are often popular among customers.
  2. Jewelry: Handcrafted jewelry, such as necklaces, bracelets, and earrings, can be highly sought after, especially if they feature unique designs or use high-quality materials.
  3. Home decor: Homemade home decor items, such as wall art, pillows, and ceramics, can be popular choices for customers looking to add a personal touch to their living spaces.
  4. Personalized gifts: Customized or personalized items, such as engraved cutting boards, monogrammed towels, or custom-made mugs, are often in demand for special occasions or as thoughtful gifts.
  5. Beauty and skincare products: Handmade beauty and skincare products, such as soaps, bath bombs, and natural skincare items, can attract customers looking for unique and natural alternatives to mass-produced products.

Ultimately, the success of selling homemade items depends on factors such as product quality, marketing efforts, pricing, and the ability to stand out in a competitive market. Researching current trends and understanding your target audience can help you identify the homemade items that are most likely to sell well.

Is Amazon Handmade profitable?

Many sellers have found success and profitability on Amazon Handmade. However, the profitability of selling on Amazon Handmade can vary depending on various factors such as the quality and uniqueness of your products, pricing, competition, and marketing efforts. It is important to research and understand the market demand for your handmade products and set competitive prices to maximize profitability.

Does Amazon Handmade collect sales tax?

Yes, Amazon Handmade collects sales tax on behalf of sellers. Amazon is responsible for calculating, collecting, and remitting sales tax to the appropriate tax authorities. This helps sellers comply with tax regulations and ensures a seamless shopping experience for customers.

Can I sell my Etsy products on Amazon?

No, you cannot directly sell your Etsy products on Amazon. Amazon Handmade is a separate platform specifically designed for artisans to sell their handmade products. However, you can create new listings on Amazon Handmade for your unique handmade products and reach a wider customer base.

What are the benefits of selling on Amazon Handmade?

Selling on Amazon Handmade offers several benefits for artisans:

  • Access to a large customer base: Amazon has a vast customer base, allowing artisans to reach a wider audience and potentially increase sales.
  • Brand exposure: Amazon Handmade provides exposure to millions of Amazon customers, helping artisans build their brand and gain recognition.
  • Fulfillment options: Sellers can choose to fulfill orders themselves or use Amazon’s fulfillment services, such as FBA (Fulfillment by Amazon), to handle storage, packaging, and shipping.
  • Marketing and advertising tools: Amazon offers various marketing and advertising tools to help sellers promote their products and increase visibility.
  • Customer trust: Selling on Amazon Handmade can help build customer trust as Amazon is known for its reliable and trustworthy shopping experience.

Do Amazon Handmade items show up in regular Amazon search?

No, Amazon Handmade items do not show up in the regular Amazon search. Amazon Handmade has a separate section on the Amazon website dedicated to handmade products. Customers can specifically browse and search for handmade items in this section. This allows artisans to showcase their unique products to a targeted audience interested in handmade goods.


Selling on Amazon Handmade can be profitable for artisans, but success depends on various factors. Amazon Handmade collects sales tax on behalf of sellers, making it easier to comply with tax regulations. While you cannot directly sell your Etsy products on Amazon, you can create new listings on Amazon Handmade. The benefits of selling on Amazon Handmade include access to a large customer base, brand exposure, fulfillment options, marketing tools, and customer trust. Amazon Handmade items do not appear in the regular Amazon search, but have a dedicated section for handmade products.

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