How Do I Sell On Amazon Handmade

How do I sell on Amazon Handmade?

Selling on Amazon Handmade is a great way to showcase and sell your handmade products to a large customer base. Here are the steps to get started:

  1. Create an Amazon seller account: If you don’t already have one, you’ll need to sign up for an Amazon seller account. You can choose between an individual or professional selling plan.
  2. Apply for Amazon Handmade: Once you have an Amazon seller account, you can apply to sell on Amazon Handmade. You’ll need to provide information about your business, including details about your products and production process.
  3. Product listings: Once approved, you can start creating product listings for your handmade items. Include high-quality photos, detailed descriptions, and accurate pricing information.
  4. Fulfillment options: Decide whether you want to fulfill orders yourself or use Amazon’s fulfillment services. If you choose to fulfill orders yourself, make sure to package and ship your items promptly.
  5. Promote your products: Utilize Amazon’s marketing tools and strategies to promote your handmade products. This can include running sponsored ads, optimizing your product listings for search, and participating in Amazon Handmade events.
  6. Customer service: Provide excellent customer service by promptly responding to customer inquiries, addressing any issues, and ensuring timely delivery of orders.
  7. Manage your business: Regularly monitor your sales, inventory, and customer feedback. Make adjustments to your product offerings and pricing as needed to maximize your success on Amazon Handmade.

Is it hard to get approved for Amazon Handmade?

Getting approved for Amazon Handmade can be a competitive process, but it is not necessarily difficult if you meet the eligibility criteria and provide the required information. Amazon Handmade has specific requirements to ensure that only genuine handmade products are sold on the platform.

To get approved, you need to demonstrate that your products are genuinely handmade by you or your team, and not mass-produced or manufactured. You will need to provide information about your production process, including details about the materials used and the techniques employed.

Additionally, you must have a professional seller account on Amazon and meet the seller performance metrics. These metrics include maintaining a positive feedback rating, low order defect rate, and timely shipment of orders.

While the approval process may take some time, it is important to provide accurate and detailed information about your handmade products to increase your chances of getting approved.

Can anyone sell on Amazon Handmade?

No, not anyone can sell on Amazon Handmade. Amazon Handmade is specifically designed for artisans and makers who create and sell their own handmade products. To sell on Amazon Handmade, you need to meet certain eligibility criteria:

  • Your products must be handmade by you or your team, and not mass-produced or manufactured.
  • You need to have a professional seller account on Amazon.
  • You must meet the seller performance metrics set by Amazon, including maintaining a positive feedback rating and low order defect rate.
  • Your products must fall under one of the eligible categories for Amazon Handmade, such as jewelry, home decor, clothing, beauty products, and more.

If you meet these criteria, you can apply to sell on Amazon Handmade and showcase your unique handmade creations to a wide customer base.

What percentage does Amazon Handmade take?

Amazon Handmade charges a referral fee for each item sold on the platform. The referral fee is a percentage of the item’s total sale price, including any shipping charges. The fee structure for Amazon Handmade is as follows:

  • For products with a total sale price up to $250, the referral fee is 15%.
  • For products with a total sale price between $250.01 and $1,000, the referral fee is 12%.
  • For products with a total sale price above $1,000, the referral fee is 10%.

It’s important to note that these fees are subject to change, and additional fees may apply for optional services such as fulfillment by Amazon or advertising. It’s recommended to review the latest fee structure on the Amazon Handmade website or seller central for accurate and up-to-date information.

Do you need an LLC to sell on Amazon Handmade?

No, you do not need to have an LLC (Limited Liability Company) to sell on Amazon Handmade. Amazon Handmade allows individual sellers to showcase and sell their handmade products alongside businesses with legal entities like LLCs.

However, if you are operating your handmade business as an LLC, it may offer certain advantages such as personal liability protection and potential tax benefits. It’s advisable to consult with a legal or tax professional to determine the most suitable business structure for your specific situation.

Regardless of your business structure, you will still need to meet the eligibility criteria and provide accurate information about your handmade products to sell on Amazon Handmade.

Is there a monthly fee for Amazon Handmade?

Yes, there is a monthly fee for Amazon Handmade. As of 2023, the monthly fee for a professional selling plan on Amazon Handmade is $39.99. This fee allows artisans to sell their handmade products on the platform and access various features and benefits.

Which is better to sell on Amazon or Etsy?

The choice between selling on Amazon or Etsy depends on various factors. Amazon is a larger marketplace with a wider customer base, which can potentially lead to higher sales volume. However, it also means more competition and a focus on mass-produced products rather than unique handmade items.

Etsy, on the other hand, is specifically designed for artisans and sellers of handmade, vintage, and craft supplies. It has a more niche audience that appreciates and actively seeks out unique and handmade products. While the customer base may be smaller, the competition is also less intense.

Ultimately, the decision between Amazon and Etsy should be based on the type of products you sell, your target audience, and your business goals.

Does Amazon Handmade require a white background?

Yes, Amazon Handmade requires product images to have a white background. This requirement is in line with Amazon’s overall product image guidelines, which aim to provide a consistent and professional look across the platform.

Having a white background helps to showcase the product clearly and eliminates distractions. It allows customers to focus on the product itself and make an informed purchasing decision.

It’s important to ensure that your product images meet Amazon Handmade’s requirements to maintain a professional appearance and increase the chances of attracting potential buyers.

Is Amazon Handmade worth it 2023?

Whether Amazon Handmade is worth it in 2023 depends on various factors, including your business goals, target audience, and the nature of your products.

Amazon Handmade offers access to a large customer base and the potential for increased sales volume. It also provides various features and benefits, such as marketing tools, customer support, and fulfillment options.

However, it’s important to consider the competition on Amazon Handmade, which primarily consists of mass-produced products. If you offer unique and handmade items, you may face challenges in standing out among the competition.

Additionally, the monthly fee for a professional selling plan on Amazon Handmade should be taken into account when evaluating the worth of the platform. It’s essential to assess whether the potential benefits and sales outweigh the cost.

Ultimately, it’s recommended to conduct thorough research, analyze your target market, and consider your business goals before deciding if Amazon Handmade is worth it for you in 2023.

Can I sell stuff from around my house on Amazon?

Yes, you can sell stuff from around your house on Amazon. Amazon has a program called “Sell on Amazon” that allows individuals to sell both new and used items on the platform.

Before listing your items, it’s important to check if they are eligible for sale on Amazon. Certain restricted items, such as hazardous materials, weapons, and illegal products, are not allowed to be sold on the platform.

When selling used items, it’s important to accurately describe their condition and provide clear images to give potential buyers a clear understanding of what they are purchasing.

By selling stuff from around your house on Amazon, you can declutter your living space and potentially make some extra money by reaching a large customer base.

What are the rules for Amazon Handmade?

Amazon Handmade is a platform that allows artisans to sell their handmade products online. To maintain the authenticity and quality of the products, Amazon has set certain rules for sellers on the platform. Some of the key rules for Amazon Handmade are:

  • All products must be handmade by the seller or a member of their team.
  • Mass-produced or factory-made items are not allowed.
  • Sellers must provide accurate and detailed product descriptions.
  • Only products in certain categories, such as jewelry, home decor, and clothing, are eligible for sale on Amazon Handmade.
  • Sellers must meet Amazon’s quality standards and provide high-quality products.
  • Sellers must have professional product images that accurately represent their items.
  • Customer reviews and ratings play an important role in maintaining the reputation of sellers on Amazon Handmade.

How many people sell on Amazon Handmade?

As of 2021, there are thousands of artisans selling their handmade products on Amazon Handmade. The exact number of sellers is not publicly available, but the platform has seen significant growth since its launch in 2015. Amazon Handmade provides an opportunity for artisans to reach a large customer base and expand their business.

What homemade item sells the most?

The popularity of homemade items can vary depending on trends, seasons, and customer preferences. However, some homemade items tend to sell well consistently. Here are a few examples of homemade items that often have high demand:

  • Jewelry: Handmade jewelry, including necklaces, bracelets, and earrings, is a popular choice among customers.
  • Home Decor: Handmade home decor items like candles, wall art, and pottery can add a unique touch to any space.
  • Personalized Gifts: Customized or personalized items, such as engraved cutting boards or monogrammed towels, are often sought after.
  • Handmade Clothing and Accessories: Unique clothing pieces, scarves, hats, and bags made by artisans can attract customers looking for one-of-a-kind fashion items.

Why Etsy is better than Amazon?

Etsy and Amazon are both popular platforms for selling handmade and vintage items, but they have different features and advantages. Here are some reasons why some artisans prefer Etsy over Amazon:

  • Focus on Handmade: Etsy is solely dedicated to handmade and vintage items, which attracts a specific audience looking for unique, artisanal products.
  • Community and Branding: Etsy has a strong community of artisans and buyers, fostering a sense of connection and support. It allows sellers to build their brand and tell their story.
  • Listing and Transaction Fees: Etsy generally has lower listing fees and transaction fees compared to Amazon, making it more cost-effective for small-scale sellers.
  • Customization and Flexibility: Etsy provides more customization options for sellers to showcase their products and create a unique shop experience.
  • Search and Discovery: Etsy’s search algorithm is designed to prioritize handmade and unique items, making it easier for customers to discover artisanal products.


Amazon Handmade is a platform for artisans to sell their handmade products online. The rules for Amazon Handmade include selling only handmade items, providing accurate descriptions, and maintaining high-quality standards. The exact number of sellers on Amazon Handmade is not publicly available, but the platform has seen significant growth. Popular homemade items that sell well include jewelry, home decor, personalized gifts, and handmade clothing. While both Etsy and Amazon Handmade are popular platforms, some artisans prefer Etsy due to its focus on handmade items, community support, lower fees, customization options, and search algorithm prioritizing unique products.

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