How To Create Amazon Handmade Account

How to Create an Amazon Handmade Account

Creating an Amazon Handmade account is a fairly straightforward process. Here are the steps to get started:

  1. Visit the Amazon Handmade website and click on the “Apply Now” button.
  2. Sign in to your existing Amazon seller account or create a new one if you don’t have one already.
  3. Provide all the necessary information, including your business name, address, and contact details.
  4. Upload high-quality images of your handmade products and provide detailed descriptions for each item.
  5. Agree to the Amazon Handmade Terms and Conditions.
  6. Submit your application for review.

Once you have submitted your application, Amazon will review it to ensure that your products meet their handmade criteria. This review process can take several days to a few weeks.

Is it Hard to Get Approved for Amazon Handmade?

Getting approved for Amazon Handmade can be a bit challenging, as Amazon has strict criteria for handmade products. They want to ensure that all items listed on their platform are truly handmade and of high quality. Here are some factors that can affect your approval:

  • The uniqueness and originality of your products.
  • The quality of your product images and descriptions.
  • Your ability to demonstrate that your products are made by hand and not mass-produced.
  • Your compliance with Amazon’s policies and guidelines.

It’s important to carefully follow Amazon’s guidelines and provide accurate information about your products to increase your chances of getting approved.

Can Anyone Sell on Amazon Handmade?

No, not anyone can sell on Amazon Handmade. Amazon Handmade is specifically designed for artisans who create and sell handmade products. To be eligible to sell on Amazon Handmade, you need to meet certain criteria:

  • Your products must be made entirely by hand, hand-altered, or hand-assembled (no mass-produced items).
  • You must be the maker or an employee of the maker of the products.
  • You must have a professional selling plan on Amazon.
  • You must meet Amazon’s quality and authenticity standards.

If you meet these criteria, you can apply to sell on Amazon Handmade and showcase your unique handmade products to a wide customer base.

Do You Need an LLC to Sell on Amazon Handmade?

No, you do not need to have an LLC (Limited Liability Company) to sell on Amazon Handmade. Amazon Handmade allows individual sellers to list and sell their handmade products. However, having an LLC can provide certain benefits, such as personal liability protection and potential tax advantages.

If you are serious about selling on Amazon Handmade and want to establish a separate legal entity for your business, you may consider forming an LLC. It’s always a good idea to consult with a legal professional or an accountant to understand the implications and benefits of forming an LLC for your specific situation.

Is there a monthly fee for Amazon Handmade?

Yes, there is a monthly fee for Amazon Handmade. As of 2023, the fee is $39.99 per month. This fee covers the cost of selling on Amazon Handmade and gives sellers access to various features and tools to help them manage their business on the platform.

Is Amazon Handmade worth it 2023?

Whether or not Amazon Handmade is worth it in 2023 depends on various factors, including the type of products you sell and your target market. Amazon Handmade can provide sellers with a large customer base and access to Amazon’s vast infrastructure, which can be beneficial for increasing sales and expanding reach.

However, it’s important to consider the competition on Amazon Handmade and the fees associated with selling on the platform. Sellers should also evaluate their own business goals and determine if Amazon Handmade aligns with their brand and values.

Ultimately, sellers should carefully weigh the pros and cons and consider their specific circumstances before deciding if Amazon Handmade is worth it for them in 2023.

Which is better to sell on Amazon or Etsy?

Deciding whether to sell on Amazon or Etsy depends on several factors, including the type of products you sell, your target market, and your business goals.

Amazon is a massive marketplace with a vast customer base, which can provide sellers with a larger potential audience and higher sales volume. However, competition on Amazon can be fierce, and fees can be higher compared to other platforms.

Etsy, on the other hand, is known for its focus on handmade and unique products. It has a dedicated community of buyers looking for one-of-a-kind items, which can be advantageous for sellers in certain niches. Etsy also has lower fees compared to Amazon.

Ultimately, the choice between Amazon and Etsy depends on your specific business needs and goals. It may be beneficial to evaluate both platforms, consider your target market, and assess the competition and fees before making a decision.

How much does Amazon take from handmade sellers?

Amazon takes a referral fee from handmade sellers on its platform. The referral fee is a percentage of the item’s total price, including shipping and gift wrap charges. The exact percentage varies depending on the category of the item being sold.

For handmade products, the referral fee ranges from 6% to 20% of the total price. The specific percentage depends on the category of the item and can be found on Amazon’s fee schedule.

In addition to the referral fee, sellers also need to consider other fees such as the monthly subscription fee for Amazon Handmade and any additional fees for optional services or features.

It’s important for sellers to carefully calculate these fees and consider them when pricing their products to ensure they are still able to make a profit while selling on Amazon Handmade.

Does Amazon Handmade require a white background?

Yes, Amazon Handmade requires product images to have a pure white background. This is to ensure a consistent and professional look across all listings on the platform. The white background helps to highlight the product and eliminate any distractions that may take away from the item being sold.

Does Amazon Handmade collect sales tax?

Yes, Amazon Handmade collects sales tax on behalf of sellers. The platform is responsible for calculating, collecting, and remitting sales tax to the appropriate tax authorities. This helps to simplify the tax process for sellers and ensures compliance with local tax laws.

How much does Amazon Handmade take?

Amazon Handmade charges a referral fee on each sale made through the platform. The referral fee varies depending on the category of the product being sold. For most categories, the referral fee is 15% of the total sales price, including shipping and gift wrap charges. However, for certain categories like jewelry, the referral fee is 12%.

How many people sell on Amazon Handmade?

As of 2021, Amazon Handmade has thousands of artisans and small business owners selling their products on the platform. The exact number of sellers is not publicly disclosed, but the platform continues to attract new sellers who offer a wide range of handmade products to customers worldwide.


Amazon Handmade requires a white background for product images to maintain a professional look. The platform collects sales tax on behalf of sellers and charges a referral fee, typically 15% of the total sales price. While the exact number of sellers is unknown, Amazon Handmade has a large and diverse community of artisans and small business owners selling their handmade products.

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